Have you ever been so blessed by a music video that it payed off your student loans, boosted your credit score and cleared your acne? Music videos are an often overlooked form of entertainment, but — when done right– have the capacity to elevate songs to their full artistic potential. This year, I have gotten my LIFE to some music videos that have been payed dust. Without any VMA’s nominations, or VEVO certifications, here are 10 underrated music videos you need to see today:
1. He Like That – Fifth Harmony
I’m a simple girl; I don’t ask for much. I like my music videos with choreography, sweaty male dancers and bossy attitude. Coming off of their VMA’s win for “Down”, Fifth Harmony released this dancehall inspired visual that is hot, hot, hot. Directed by James Larese, “He Like That” actually made my jaw drop.
2. Power – Little Mix
I stan Little Mix hard. “Power” sees guest appearances from drag queens Alaska 5000, Willam Belli, Courtney Act and the girls’ mums. Female director Hannah Lux Davis captures the groups’ bubbly, empowered personas one by one. The theming is delightful, poppy and electric. You’ll be singing this song all day.
3. Company – Tinashe
This– this— is how to direct a dance video. And as the kids say, Tinashe ate that choreography. “Company” is directed by Jack Begert and is, in a word, flawless.
4. New Rules – Dua Lipa
This song deserves to smash. Up-and-coming It-girl Dua Lipa released this track to remind females that he. isn’t. worth it! “New Rules”, directed by Henry Schofield, is everything you would expect a voguing BFF pool party to be.
5. So Good (feat. Ty Dolla $ign) – Zara Larsson
UK queen Zara Larsson literally shines in her video for “So Good”, directed by Sarah McColgan. True to Larsson’s lush aesthetic, “So Good” is glittery, pink and gorgeous.
6. Versace On The Floor – Bruno Mars
This video looks like the most expensive perfume ad of all time. Director Cameron Duddy created this dream-like visual with Zendaya at center stage. Everything about this video is magical and expensive.
7. John Wayne – Lady Gaga
How is no one talking about this? Jonas Akerlund directed what many believe to be a sequel to Gaga’s “Judas”. In “John Wayne”, Gaga makes a return to her storyteller roots; complete with motorcycles, leather and glam rock.
8. Love Galore (feat. Travis Scott) – SZA
I love a good murderous twist. This eerie and delicate piece, directed by Nabil, is as smooth as Travis’ verse. SZA is in the process of making her come up and the “Love Galore” video is mesmerizing and twisted. A must watch.
9. LOYALTY. feat Rihanna – Kendrick Lamar
Kendrick Lamar has had a fantastic year with the release of DAMN. The “LOYALTY” video is only adding to his excellent body of work. Directed by Dave Meyers & the little homies, “LOYALTY” features the ever-radiant Rihanna in this Pulp Fiction, Suicide Squad, and Inception inspired epic.
10. Boys – Charli XCX
This music video is essentially the (◕‿◕✿) emoticon in visual form. “Boys” is directed by Charli XCX herself and Sarah McColgan. This song is all about the fuzzy feelings the opposite sex can bring on, and the many cameos of beloved male celebrities is enough to give anyone watching the same googly-eyed bliss.